“We have to continually be jumping off cliffs and developing
our wings on the way down.” ~Kurt Vonnegut
WHAT IS BRANDING?
Branding is your identity. It's the container that holds the immediate visual identifier that is you or your business. In our world, we use logos as the primary component of branding. The branding actually happens when the visual identity (logo) is applied to ALL materials (websites, business cards, print media, electronic media, social media, and so on) and then a standard is held to ensure that anything and everything that is speaking for you/your business has the visual identifier in tact.
WHAT IS THE BRANDING PROCESS?
Branding begins with a creative process that consists of getting really clear about you/your business! I ask questions about your product or service, about the personality of your business or organization and it's team. You give me as much information as you can. We work through a process of whittling down the big picture to get to a streamlined vision and then I hit the drawing board. Keep in mind that the process of branding is bigger than logo creation. If you're a totally new business, it's about naming your business, finding your visual identity, creating it from scratch and then creating a plan to implement that identity into your materials.
If you're a fully functioning business or organization ready to refresh and rejuvenate your branding, then we take a similar approach. What's worked for you in the past? What hasn't? Where are you headed now? How can you feel current? Is it time to change your message? What needs an overhaul? We look at all this together.
WE'VE GOT BRANDING! NOW WHAT?
Now, we assess the materials you need to support the growth and development of your business. We can call these marketing tools, if you like. You'll need to invest in new materials that express your new branding (some examples may be business cards, letterhead, brochures, brochures, fliers, etc) and we'll look at your website if you have one and see if you need some basic changes or a complete overhaul, or if you have no website currently, then we design one and develop it based on your needs.
DO YOU DO BRANDING CONSULTING ONLY?
I am here for whatever you need. I'm happy to consult and send you off to find creative support! I love the design process, so I will encourage you to work with me for the whole process.
HOW MUCH DOES ALL THIS COST?
Contact me. We can assess your needs together and come up with an appropriate package/cost!